Common Mistakes to Avoid in Video Interview Recordings — and How to Get It Right

When it comes to creating powerful, persuasive business videos, few formats are as effective as a well-produced interview. Whether it’s a customer testimonial, a company executive sharing thought leadership, or a behind-the-scenes story, video interviews can build trust, showcase expertise, and create emotional connections.

However, achieving professional results requires more than simply setting up a camera and hitting record. Over the years at Haller Concepts, we’ve seen businesses unknowingly make preventable mistakes that undermine the quality and effectiveness of their video interviews. If you’re investing in professional video services, avoiding these common pitfalls can make all the difference.

1. Poor Location Selection
One of the most overlooked decisions is the choice of filming location. Shooting in a space that is too noisy, too cluttered, or poorly lit can instantly degrade the professionalism of your video. Avoid echoing conference rooms, busy lobbies, or spaces with harsh mixed lighting.

Solution:
Choose a quiet, visually clean location with controlled lighting. Better yet, use a private studio setup like the one we offer at Haller Concepts, where lighting, background, and sound can be expertly managed to match your brand’s visual style.

2. Inadequate Preparation of Interview Subjects
Many interviewees feel uncomfortable on camera. Without proper preparation, their answers may sound stiff, rushed, or overly rehearsed. This makes editing harder and reduces authenticity — a key factor in audience connection.

Solution:
Prepare your interviewees with a pre-session briefing. Offer them the key themes, not a script. Conduct a casual warm-up conversation before recording to ease nerves. Skilled crews like ours at Haller Concepts guide interviewees naturally so they feel comfortable and genuine on camera.

3. Bad Audio Quality
Audio is just as important — if not more important — than video. Poor sound recording from built-in camera mics, background noise, or incorrect microphone placement can render even the most visually stunning interview useless.

Solution:
Use professional lapel (lav) or boom microphones. Always monitor the audio feed live during the interview. At Haller Concepts, we ensure flawless sound by having experienced audio technicians on set.

4. Forgetting About Composition and Framing
An improperly framed shot — such as too much headroom, unflattering angles, or distracting backgrounds — can make your interviewee look awkward or diminish the visual appeal of your final video.

Solution:
Use the “rule of thirds” and compose shots intentionally. Our experienced videographers understand how to use camera angles, lenses, and backgrounds to create polished, brand-consistent visuals that elevate your message.

5. Ignoring Lighting Essentials
Lighting can make or break the mood of an interview. Relying on overhead fluorescents, natural window light, or uneven sources can cast unflattering shadows and make your subject look tired or disconnected.

St Louis Video Production, Make-up artist getting talent ready for filming.

Solution:
Invest in a three-point lighting setup or work with a crew that brings portable studio lighting. At Haller Concepts, our private studio setup is specifically designed for professional interview scenes, creating flattering, cinematic lighting every time.

6. Not Capturing Enough B-Roll
A common regret after filming an interview is not having enough B-roll — supplementary footage that helps tell the story and break up talking head shots. B-roll makes your video feel dynamic and visually engaging.

Solution:
Always plan for B-roll in your production schedule. We incorporate it strategically, capturing footage that complements your messaging and keeps viewers’ attention throughout.

Trust Your Story to the Experts at Haller Concepts
At Haller Concepts, we understand that every detail matters when it comes to producing compelling interview videos. Since 1982, we’ve helped businesses, marketing firms, and creative agencies in the St. Louis area elevate their video marketing with full-service professional video and photography production.

We bring the right equipment, experienced crew, and creative insight to every project, offering:

Full-service studio and location video and photography

Editing, post-production, and licensed drone pilots

Custom productions tailored to diverse media requirements

Repurposing photography and video branding to maximize content value

Expertise in all file types and media styles, utilizing the latest AI-powered tools

A private studio lighting and visual setup perfect for small productions and interviews

Specialized indoor drone photography and videography capabilities

Our studio space is large enough to incorporate custom sets, props, and equipment to match your brand’s story perfectly. From custom private interview setups to complete sound and camera operator services, Haller Concepts has everything you need to ensure your next video production is flawless.

Partner with a team that knows how to make your interviews — and your entire brand — shine.

(314) 913-5626 Mike Haller mikeh@hallerconcepts.com