One Setup, Double Impact: Capturing Photos and Videos Without Missing a Beat

In today’s fast-paced digital landscape, businesses and marketing teams face increasing pressure to create more content—faster and more efficiently. Whether you’re rolling out a brand campaign, launching a new product, or building your content library for social media, time and resources are always in high demand. That’s why maximizing every production day is key to staying ahead—and one of the smartest strategies is to shoot both stills and videos from the same setup.

Why Dual-Purpose Shoots Are a Game Changer
Traditionally, commercial photo and video shoots were treated as two separate efforts. Different crews, lighting setups, and even different shoot days. But modern marketing doesn’t allow that kind of luxury. Clients today expect both high-resolution still photography and compelling video—often delivered from a single project brief.

The good news? With expert planning and the right crew, you can execute both without changing your lighting, scene setup, or talent direction.

Here’s how and why it works:

1. Consistency Across All Media
When stills and video are captured from the same camera angles, under the same lighting, and with the same talent direction, your visual branding remains cohesive. This consistency reinforces brand identity across platforms—web, print, broadcast, and social.

At Haller Concepts, we approach each production with a content ecosystem in mind. Your website header, brochure cover, video intro, and LinkedIn banner can all originate from a single creative setup.

2. Efficient Use of Time and Budget
By designing your set once and capturing both media types simultaneously or in sequence, you eliminate the time and cost of breaking down and rebuilding a new setup for stills or video later. Clients save on production hours, location rentals, and talent fees.

Our team has refined this approach over decades of commercial production work. We know how to light scenes so they flatter both still photography and motion capture, without compromise.

3. Seamless Direction of Talent
Directing your team—whether employees, professional models, or executives—is often the most time-sensitive part of the shoot. When we capture both stills and video back-to-back, we keep your on-camera talent focused and comfortable, minimizing fatigue and delivering more natural results across both media.

Our producers and directors understand how to flow between capturing polished portraiture and engaging B-roll footage with minimal downtime.

4. Flexible Delivery for All Marketing Channels
When both video and stills are produced in one seamless session, we’re able to provide you with multiple formats: wide horizontal banner shots for web headers, vertical social clips for Instagram Reels, high-res portraits for press kits, and behind-the-scenes video content for internal communications.

This type of multipurpose capture supports long-term content strategies—and reduces the need to reassemble teams or locations down the road.

How Haller Concepts Makes It Happen
At Haller Concepts, we specialize in creating smart, efficient, and visually impactful productions for companies who want to do more with less. Since 1982, we’ve partnered with marketing firms, creative agencies, and business leaders throughout St. Louis to streamline their content creation—without sacrificing quality.

We are a full-service commercial photography and video production company, offering:

Studio and location video & photography

Post-production and professional editing

Licensed drone pilots (including indoor drone capabilities)

AI-enhanced media refinement

Studio lighting setups tailored for both stills and video

Custom interview studios, with professional sound and camera operators

Our private studio is designed for flexibility—from small-scale interviews to full branding campaigns with integrated prop usage. And because we’re well-versed in all media file types, codecs, and delivery specs, your project is future-ready the moment we deliver it.

We don’t just capture content. We repurpose, refine, and amplify it—helping you get more mileage from every frame.

If you’re ready to elevate your visual storytelling while optimizing time, budget, and output, Haller Concepts is your strategic production partner. Let’s create something remarkable—photo and video, from one perfect setup.

(314) 913-5626 Mike Haller mikeh@hallerconcepts.com