St Louis marketing communications video production. Drone Aerial image advantages.
Drones have become increasingly popular in marketing communications across a range of sectors. The technology offers brands new ways to position their products and services, as well as the potential for creating striking visuals with an aerial view. Drones can be used in a variety of ways to support your marketing communications strategy. They can be used to shoot video content that can be repurposed for social media channels and website, create videos specifically for YouTube or Facebook and even create interactive experiences with AR-type apps. This article highlights how using drones can help you achieve your marketing communications objectives.
Create branded video content
Aerial drone footage can be a highly effective way to enhance your brand narrative. You can use the footage to create a short video showcasing your business or product, complete with branding and voiceover. The video can then be shared across social media channels and repurposed for your website. Drones can also be used to create B-roll video for use in featurettes, on-demand videos and other video content. B-roll video is used to illustrate points in the main video and can include shots of products and services, key personnel, work environments and more. Drones can also be used to create time-lapse footage, which is another popular visual marketing technique. Time-lapse video showcases the passage of time in a condensed way, typically using a sped-up process or heavy editing to speed up the footage.
Produce videos for social media channels and your website
Drones can be used to create videos specific to one or more of your marketing channels. Typically you’ll want to create a video that captures the product or service in action, and has the potential to resonate with your core audience. This could be a B2B product video, or a video showcasing your customer experience. Some businesses may want to create a video that explains the company’s mission or overall vision. You can also create videos that are purely intended for entertainment, such as a video of a product being used in a novel way. By producing video content for specific channels, you can better target your audience and ensure the content resonates with them. Videos that are designed for social media are short and sweet, and are typically designed to capture attention and engagement quickly. Video content designed for your website will likely be longer, and may need to be hosted on a separate website, or embedded in an iframe. By producing video content for specific channels, you can better target your audience and ensure the content resonates with them.
Create Video for YouTube and Facebook Ads
Using a drone to create video for YouTube Ads or Facebook Ads can be a great way to extend your campaign reach. YouTube videos are eligible to appear in Google search results and can be used to boost your SEO efforts. Facebook Ads can be used to target specific audiences and drive traffic to your site – but only if the ad is approved by the social media giant. If you’re creating video content for YouTube or Facebook Ads, you’ll likely want to use a whiteboard or green screen to remove the background and allow you to superimpose your product or service into the video. Aerial drone footage, however, doesn’t require any editing, and can be used as is. This makes it a great option if you’re short on time, or require a large volume of video content.
Create a Virtual Tour
A virtual tour is a type of video that allows viewers to explore a particular location from the comfort of their own home. Drones can be used to create virtual tours of physical locations, such as hotels, resorts, stadiums and more. They can also be used to create virtual tours of digital properties, such as your website, showroom floor plan or even your inventory management system. Virtual tours are great for B2B companies, as they can be shared with clients remotely and give them a greater understanding of your product or service. They can also be used to showcase employee culture, or provide a behind-the-scenes look at your business. Virtual tours are a great way to showcase your business or product in a novel way, and are easy to share across social media and your website.
Conclusion
Using drones for video marketing is a great way to enhance your brand narrative and showcase your product or service in a new way. Drone video is particularly good at showcasing scale and visualizing large-scale events or projects that are hard to capture with standard video equipment. You’ll have many options to choose from when using drones for your marketing communications efforts. Keep in mind that if you’re shooting video for social media, you can stick to shorter clips, but if you’re creating longer videos for your website you’ll likely want to use longer drone flight times to reduce the number of takes needed.
Haller Concepts
4501 Mattis Rd.
St. Louis, MO
63128
(314) 913-5626
Mike Haller
(314) 604-6544
Rob Haller
