video production st louis | corporate blogging

07/22/14 8:40 pm | Comments (0) | Posted By: HallerConcepts

Achieve Greater Success With Your Corporate Blogging With Video

If you’d like a new way to communicate with people that share your interests, try blogging. You can spend as much time as you’d like with posting content, which makes blogging a convenient hobby. Read this article to learn more on how to create a successful blog and retain site visitors!

Video production will help you gain more exposure.

Harness the power of web 3.0. The web isn’t just text anymore, so neither should your blog. Use many different types of content to enhance your blog posts. For instance, if you are posting about a trade show in your niche, add a Youtube video of the event so that people can experience it more directly. If you are posting about a new product, include a Flash product demonstration.

Simplify your blog by avoiding inordinate amounts of multi-media. While pictures and the occasional video are definitely a nice touch, your words are more important than your ability to place obnoxious GIFs or pictures on your blog posts. Your readers will appreciate having balance in your posts and enjoying both written word and visual elements.

Make alternative content. Your blog may have much more than just text. Try using multimedia. You can use video content, make podcasts, or just use alternative creative application on your posts, like PDF booklets, mind maps, or templates. Even something like a simple download page for your blog can make for many more visits to your blog.

To increase traffic to your blog it is a good idea to vary the format of your posts. A page of text doesn’t usually appeal or attract visitors. It’s best to mix things up a bit. Post a video, add some links to other places on the net that will inform and entertain your readers or consider a photo set once in a while. Variety in your presentation will keep your visitors coming back.

<iframe width=”640″ height=”360″ src=”//www.youtube.com/embed/reTI62JYpq4?rel=0″ frameborder=”0″ allowfullscreen></iframe>

Aim to have a large number of videos in your blog. Use TubeMogul or Wistia in order to publish these videos in as many different places as possible. In addition, you should ensure that your blog URL is not just simply in the video. It should also be in the text description that goes along with the video.

It is not a good idea to have music and/or video that starts up automatically when visitors reach your site. Some people may be using the site in a place where there should be no noise and that will make them less likely to visit your site in the future.

Be sure to provide varied information in varied formats in your blog so that you will attract a variety of readers. Some of your readers will want straight text information. Others may prefer pod casts and video. Make sure your readers can download information for viewing, printing or listening so that you will appeal to the greatest possible audience.

Call or email us today with any St Louis video production or photography project questions you may have.

Haller Concepts
4501 Mattis Rd.
St. Louis, MO
63128

(314) 892-1233

mikeh@hallerconcepts.com

robh@hallerconcepts.com